At Saturday's Brain Awareness Campaign Event at Neuroscience 2008,Tom Carew, President-Elect of the Society for Neuroscience described his commitment to public outreach. The emphasis of the Brain Awareness Week campaign is on K-12 educational outreach. Dr. Carew and the other speakers noted that today's youngsters are tomorrow's neuroscientists. Also, public education is essential to on-going support of science research. It is also becoming increasingly important in helping citizens make decisions about their own health.