At Saturday's Brain Awareness Campaign Event at Neuroscience 2008, Tom Carew, President-Elect of the Society for Neuroscience described his commitment to public outreach. The emphasis of the Brain Awareness Week campaign is on K-12 educational outreach. Dr. Carew and the other speakers noted that today's youngsters are tomorrow's neuroscientists. Also, public education is essential to on-going support of science research. It is also becoming increasingly important in helping citizens make decisions about their own health.
Barbara Gill from the Dana Alliance announced that they will be updating their website for the 2009 campaign, and Dr. Carew outlined his plans to increase collaboration among scientists and educators.
Since the Society for Neuroscience is the most important international organization of neuroscientists, I think it is very important that they are becoming more active in public outreach. As the public becomes more aware of neuroscience there is an important need for accurate sources of information.